We more often than not now a days, we don't get the jokes made in TV, radio, or print advertising. The classic run of Alka-Seltzer in the 1960s and early 1970s were repeated incessantly by people of all ages. Hearing these ditties helped us connect with others, even if it was on a superficial level. This was possible because we had seen the same movies, the same TV shows, read the same newspapers and magazines or listened to the same records. Today even when certain products are vaunted as being ubiquitous, "Game Of Thrones" is a good example, they are not. There are simply too many channels, outlets, mediums, and means of communications that people cannot keep up and the only thing ubiquitous is the complete lack of an omnipresent voice.
"I can't believe I ate the whole thing."
or
“Mama mia, that’s a spicy meatball,”
These tag lines were much wittier than the obvious observation that if you are feeling like you have too much stomach acid, this condition can be neutralized by drinking Alka Seltzer.
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