We were a captive audience with no "second screens" (cell phones) to distract us, or begging us to comment upon what we were viewing. The commercials were the price we paid for not getting up to mute the sound or change the channel. In our house we took turns choosing the TV show from among the seven we were able to pull in via our roof's antenna. Each person watched for a half an hour then someone else got to choose.
This commercial for Coca-Cola made a huge impression by capturing the mood of the time. The people were young and singing about wanting to buy the world a coke and live in perfect harmony. The advertisement has been brought back a few times for nostalgia purposes but never has the same impact it did when we first heard it. That's probable true of most things and especially this commercial. We didn't hear it as nostalgia. It was a real sentiment, a hope for a better day. This was an American Dream, admittedly not the loftiest of goals though living and singing in harmony sound pretty good to me these days.
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